May 12 2022: Moose Hide Day


The UBC School of Social Work recognizes May 12 as Moose Hide Campaign Day, a day to stand up against violence against women and children.

This Indigenous-led Campaign was founded by Paul Lacerte and his daughter Raven during a hunting trip on their traditional territory along the “Highway of Tears,” a stretch of highway in northern BC where many Indigenous women have been murdered or gone missing. As they harvested a moose, they had a moment of inspiration: to tan the moose hide and cut it into squares to engage men in efforts to end violence against women and children. Since then, over two million squares have been distributed and many people–not just men and boys–have participated. The inspiration came from the land, from the loving relationship between a father and daughter, from the stretch of highway where violence has taken so many loved ones, and from the spirit of the moose. Join in.

To show your support wear a pin available in the main hallway of the Jack Bell Building.

Download the poster here.

Download a brochure with more information here.